By HONG KONG (AP) This story was originally published on July 20, 2019.

    The movie industry is in a state of flux after a prolonged period of decline, and a new wave of Korean films has emerged to challenge the dominant American studios.

    In a sign of the changing landscape, the Korean Film Market Association (KFFA) said Tuesday that Korean films have increased sales for the first time in nine months.

    It said the increase in foreign sales comes after more than four decades of declining foreign box office.KFFB chief executive Lee Sang-young said the new Korean films represent a shift in consumer tastes and that the industry will continue to have a strong presence in the U.S. market.

    The market was in freefall when the Korean War ended in 1953.

    The country lost a third of its population and was ruled by an authoritarian regime for nearly 50 years.

    In recent years, Korean films, like the ones that dominate U.K. theaters, have become popular in China, India, Singapore and Vietnam.

    They are often seen in the home and are generally considered more appealing to Chinese audiences than in the West.

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